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Content Workflow Audit for Content Agencies

Audit briefs, editorial review, client approval, and publishing handoffs for a content agency. Build a focused improvement plan for one client.

Pick a client with repeatable monthly delivery, and score the process your team follows today.

How to use the results

  1. Define what makes a brief ready: audience, purpose, source requirements, deliverable, and reviewer.
  2. Distinguish internal editing from client approval. Keep one decision maker for conflicting feedback and one agreed revision deadline.
  3. Document whether delivery ends at an approved document or a live URL. Include client reporting only when it is part of the agreed service.

Example review

A writer receives conflicting comments from an editor and a client. Make the approval owner explicit and trial that handoff on the next article before changing every account.

For general instructions and FAQs, visit the Agency Content Workflow Audit.

Workflow audits for your agency