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Content Workflow Audit for SEO Agencies

Review how one SEO client moves from keyword research to approved, published content and reporting. Identify handoffs that need a clear owner.

Choose one recurring SEO client and answer the audit using the last article you actually delivered.

How to use the results

  1. Check that keyword selection and search intent become an approved brief before writing starts. Record who resolves changes in scope.
  2. Separate editorial approval from CMS publishing. Assign responsibility for internal links, page metadata, and the final live-page check.
  3. Compare the published URL with the brief, then record the reporting owner and the next review date. The workflow score does not predict rankings.

Example review

An article waits three days after approval because nobody owns the CMS handoff. Use the audit to identify the missing publishing stage, then assign an owner and a delivery deadline.

For general instructions and FAQs, visit the Agency Content Workflow Audit.

Workflow audits for your agency