AI Visibility Tools That Track Brand Mentions in 2026 AI Search Results

AI visibility tools show you whether your brand appears in ChatGPT, Perplexity, Google AI Overviews and other AI answers. Most teams still pick the wrong one because they compare platform lists instead of real capacity and cost. This guide looks at prompts, engines, seats and price for seven tools, so you can match one to your workflow without overpaying.

How AI visibility tools track brand mentions

These tools run structured prompts across AI platforms and record whether your brand name shows up in the answer and whether it gets a citation. Semrush describes AI search tracking as following brand mentions and citations in conversational responses, not only page rankings. Its AI Visibility Score measures how often a brand appears in AI answers and is benchmarked against the competitor median.

Checks run at set intervals, so read the results as trends, not a record of every possible answer. If you want the wider picture of how content gets into your site, see our look at AI SEO tools that publish straight to your CMS.

What to compare before picking an AI visibility tool

Start with the operational details. They decide whether a tool fits a small team.

• Engines covered. The tools in Semrush's comparison span ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Gemini, Microsoft Copilot, Claude, Meta AI and Grok. Ask whether extra engines cost more.
• Prompt allowance. Look at prompts per month or per day, and how many responses come back for each.
• Cadence. Refresh frequency, seats and domains.
• Analysis. Citation tracking, sentiment and competitor benchmarking.

For background on what changes for small sites, read our piece on AI search visibility for small sites.

AI visibility tools compared

The table shows trial availability and what each entry plan includes, as far as the published facts go.

Tool	Free plan or trial	Entry plan includes
Otterly AI	Free trial	Not stated
Semrush AI Visibility Toolkit	Not stated	5 websites to monitor, 500 keywords to track daily, basic keyword research and competitor analysis
SE Visible by SE Ranking	Not stated	Not stated
Peec AI	Free Trial	50 prompts, 3 models, unlimited users, daily tracking, 1 project
Profound	Free Trial	Limited AI Marketer credits, 50 prompts daily for 7 days, ChatGPT, Gemini, Google AI Overviews
Scrunch AI	Not stated	Not stated
Beamtrace	14-day trial on all plans	AI Visibility checks every 3 days, 10 prompts, 5 competitors, Basic support

Capacity differs sharply even where prices look alike, so compare the right-hand column before the price.

1. Otterly AI: best for teams that need broad engine coverage on a modest budget

Otterly AI covers a wide engine list at a low entry price. Otterly's pricing page lists ChatGPT, Google AI Overviews, Perplexity, MS Copilot, Claude, Google AI Mode and Gemini, and offers 15% off for annual billing.

Its own guide to AI SEO tools says it tracks brand mentions and citations, with historical positioning and share-of-voice reporting listed as capabilities. Check your expected prompt volume against the Lite plan before you commit.

• Price: Lite, $29/month.
• Free plan or trial: Free trial.
• Best for: Founders who want many engines without enterprise rates.
• Limitation: Its facts give no prompt allowance for Lite, so you must size your testing needs yourself.

2. Semrush AI Visibility Toolkit: best for teams already using Semrush for SEO

If your team already lives in Semrush, this keeps AI visibility next to keyword tracking. Semrush lists the starting price at $99/month, while its pricing page shows $117.33 monthly billed annually. That page lists 50 AI Visibility prompts tracked daily and says AI Visibility features are included in the Free plan.

UpgradePro reports 25 custom prompts daily across ChatGPT, Google AI, Gemini and Perplexity, an AI site audit and a 7-day free trial.

• Price: $99/month, or $117.33 monthly billed annually.
• Free plan or trial: AI Visibility features are included in the Free plan.
• Best for: Small teams already using Semrush.
• Limitation: Brand performance covers 1 domain.

3. SE Visible by SE Ranking: best for teams that want a long trial before committing

SE Visible starts from $99/mo, according to LLM Pulse, which also reports a 10-day trial. SE Ranking says it tracks ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity.

For more capacity, Superframeworks reports an AI Search add-on at $89/month for 200 prompts, on top of an SE Ranking plan.

• Price: From $99/mo.
• Free plan or trial: 10-day trial.
• Best for: Founders who want time to test engine coverage first.
• Limitation: The 200-prompt add-on costs $89/month extra, on top of an SE Ranking plan.

4. Peec AI: best for teams that want unlimited seats from day one

Peec AI doesn't charge per teammate. Semrush notes unlimited user seats on all plans. The Peec AI pricing page lists the Starter plan at €85/mo with 50 prompts, 3 models, daily tracking and 1 project, and reports up to 13 LLM models tracked and metrics for visibility, position and sentiment.

• Price: Starter, €85/mo.
• Free plan or trial: Free Trial.
• Best for: Small marketing teams sharing access.
• Limitation: Starter allows 1 project.

5. Profound: best for teams that need custom agents and more engines later

Profound runs structured prompts and analyses brand appearance, citations, sentiment, ranking and competitive presence, according to its features page. The Starter plan costs $99/month and, per UpgradePro, covers ChatGPT only, with 50 unique prompts, 1,500 responses monthly and 1 seat.

Growth is $399/month, with ChatGPT, Perplexity and Google AI Overviews, 100 prompts and 3 seats. SE Ranking's review reports 100 Agent credits monthly on Starter and 400 on Growth. The trial gives 50 prompts daily for 7 days.

• Price: Starter, $99/month.
• Free plan or trial: Free Trial.
• Best for: Teams growing into more engines and agents.
• Limitation: Starter is ChatGPT only.

6. Scrunch AI: best for teams that need daily checks across four or more engines right away

LLM Pulse reports the Scrunch AI Core plan at $250/month for 125 prompts and four LLMs, checked daily, with a 7-day trial. IsMyBrandInAI lists those as ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its Enterprise plan tracks 9 engines, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.

• Price: Core, $250/month.
• Free plan or trial: 7-day trial.
• Best for: Small teams needing daily, multi-engine checks.
• Limitation: Claude, Gemini, Meta AI, Google AI Mode and Grok need Enterprise.

7. Beamtrace: best for small teams testing AI visibility on a tight budget

OnRec lists Beamtrace from $20/month, focused on ChatGPT visibility, with prompt-level mentions, average position, competitor comparisons, citation analysis and historical trends. Beamtrace says its plan has checks every 3 days, 10 prompts, 5 competitors and basic support. All plans include 1 website, a 14-day trial and a full refund within 14 days.

• Price: From $20/month.
• Free plan or trial: 14-day trial on all plans.
• Best for: Small businesses with one site.
• Limitation: Only 10 prompts, checked every 3 days.

How to choose the right AI visibility tool for your team

Match the tool to your workflow, not the longest list. With one site and a small budget, Beamtrace or Otterly AI Lite keeps cost low and starts with a trial. If you already pay for Semrush or SE Ranking, their tools keep the data in one place.

If you need more engines, custom agents or higher daily prompt volume from the start, look at Profound or Scrunch AI. Write down your must-have engines first, then compare prompts, seats and cadence.

Frequently asked questions

What are AI visibility tools?

They run prompts across AI answer engines and record whether your brand appears in the response. They also note whether it receives a citation. Many add competitor comparisons, so you can see how your presence stacks up against others in your category.

Which AI search platforms does each tool monitor?

Coverage varies widely. Profound's Starter plan tracks ChatGPT only, while Otterly AI's pricing page lists seven engines including Claude and Google AI Mode. Scrunch AI's Enterprise plan tracks 9 engines, adding Gemini, Meta AI and Grok. Match the list to the engines your buyers use.

How much do the leading AI visibility tools cost in 2026?

Beamtrace starts from $20/month, and Otterly AI starts with its Lite plan at $29/month. Profound and SE Visible each start around $99, and Semrush AI Visibility Toolkit is $117.33 monthly billed annually. Scrunch AI Core is $250/month. Peec AI Starter is €85/mo. Compare what each price includes before choosing.

How many prompts and responses are included?

It depends on the tool. Beamtrace's plan includes 10 prompts with checks every 3 days. Peec AI Starter includes 50 prompts. Profound Starter reports 1,500 responses monthly, and Scrunch AI Core offers 125 prompts checked daily.

Do the tools track citations, sentiment, and competitor share?

Many do. Otterly AI tracks mentions and citations, and Beamtrace lists citation analysis and competitor comparisons. Peec AI reports visibility, position and sentiment. Profound analyses citations, sentiment, ranking and competitive presence. Compare these features, not just the engine list.

Which tool is best for a founder with one website?

Beamtrace and Otterly AI Lite are the lowest-priced entries, at $20/month and $29/month. Beamtrace includes 1 website and a 14-day trial. Otterly AI offers a free trial. Either lets a single-site founder test before paying more.

What limitations should you check before choosing?

Look at prompt limits, how often checks run, and whether extra engines cost more. Also confirm the trial covers the engines you need. LLM Pulse notes that vendor and third-party figures conflict for some products, so compare plans closely.

Where this usually ends up

Start with the tool whose prompt limit and engine list match the engines you care about most, run the trial, and treat the visibility score as one signal among many rather than a promise of traffic. Once you know where your brand shows up, you can add your site to SiteSeed and start publishing fact-checked articles to it.